Why Argan Oil is called "Liquid Gold"

In the Berber state of Morocco’s South-Western region, the Argania Spinosa tree – better known as the Argan Tree – is called the “Tree of Life.” Believed to have originated in the village of Argana, this tree is well-known for its oil or “Liquid Gold”. 


As early as 1550 B.C. the Phoenicians used Argan oil to heal their ailments and to beautify themselves by applying it as skin and hair conditioners and recording their usage methods. Since then, the North African Berbers have had strong ties to the Argan Tree and its oil-rich kernel. 


The cosmetic benefits of Argan oil are now mainstream as it is rich in antioxidants that contribute to the appearance of healthy, rejuvenated skin, hair, and nails. Renowned for its ability to enhance the appearance of youthfulness, Argan oil is a popular ingredient for those who prefer natural products above ones with synthetic chemicals.


Argan oil has many uses; it can fight aging and wrinkles. It is known as the elixir of eternal youth because it modernizes and protects skin to keep it young. Argan can also be used as a hair treatment to give it vitality and smoothness; it revives hair loss and encourages hair to regrow. Other benefits include:


  • Moisturizer for the skin
  • Argan oil retains the moisture level of the skin and softens it. Its high vitamin E content and various fatty acids make argan oil perfect in caring for the skin. It is quickly soaked up and does not leave behind a greasy feel.


  • Conditioner for the hair
  • Argan oil increases softness and shine. It also serves as a conditioner while reducing split ends.


  • Dry skin
  • Vitamin E and fatty acids in argan oil help to repair damaged skin while also supplying it with nutrients which in turn prevents dryness and itchiness.


  • Acne
  • Antioxidants in argan oil repair damaged skin cells and also provide moisture to the skin.


  • Hands, feet & nails
  • Argan oil helps with brittle nails, dry hands and rough skin of the feet. The oil cares for the skin, supplying it with moisture and softening it to ensure softer, more supple hands and feet and stronger nails.

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